What is ibenta? It’s a platform for Real Estate marketing. But what does that actually mean and why do you need it?
What is a Real Estate Marketing Platform?
A Real Estate Marketing platform is a software solution for desktop and mobile that Real Estate professionals use to market their listings.
The process of marketing property involves over 150 unique steps and tasks to be completed for a successful sale. Of course Real Estate Marketing Platforms like ibenta help Realtors, Agents and Real Estate marketing professionals complete these tasks to exceptionally high standards.
When marketing a property, these tasks include:
- Sending digital or printed proposals
- Creating marketing schedules/quotes for vendor approval
- Ordering and storing content such as professional photography or copywriting
- Designing flyers, signboards or other physical media and sending it to print
- Generating social media content and posting it online
- Tracking and reconciling marketing spend
What should I look for in a Real Estate Marketing platform?
All Real Estate marketing platforms should offer basic functionalities your office needs to market properties. Therefore listing management, marketing schedules, designing artwork and purchase orders are all required.
To narrow down your choices, here are some optional key features your team might need:
- Task management and team collaboration tools
- Calendar automation
- Fast and responsive interface
- Excellent user experience with no steep learning curve
- Self signup & user creation
- What You See Is What You Get (WYSIWYG) modern online design tools
- Smart dynamic design templates
- Integrations with your existing tech stack
- Application speed
- Mobile native app
- Pricing transparency
When reviewing your options, consider what is important to your organization. If you have a mix of users who are working from their desks with Agents and their teams on the road, it might pay to use a platform that has a mobile app. This provides information in the hands of those meeting with vendors, without constant calls back to the office.
You should also consider the benefits of using a platform designed with the user’s experience in mind which is fast, responsive and requires little to no training to use.
Why do I need ibenta?
When choosing your Real Estate marketing platform, ibenta will give you access to the latest Real Estate marketing technology on desktop and mobile. It’s fast, responsive and has the best in class user experience.
Ibenta’s team collaboration tools and task management will ensure all your listings progress in a professional and timely manner, eliminating those oversights and mistakes which can be costly.
Because you can sign up for a free 21 day trial without a credit card, there is no commitment or risk. If ibenta is a good fit for your team, the pricing is transparent and easily understandable.