As a real estate agent, you have to stay on top of the latest trends in the industry. If you’re not evolving your marketing, your clients and prospects will start to feel like your business is outdated—and that’s bad for business. To stay ahead of the pack, here are the top 5 fantastic marketing tactics to implement in 2023
1. Have a real estate website that hosts qualitative, relevant content
Real estate websites should be the hub of all your marketing. It’s where you can showcase your brand and differentiate yourself from other agents in the area. You should have a real estate website with a lead capture form on every page, so that people who are interested in buying or selling can submit their information to you.
Your website should also feature helpful resources for both buyers and sellers. For example, if it’s difficult for potential homeowners to find enough information about mortgage rates or home inspections, create an “FAQ” page with answers to common questions. Include information about how much it costs to sell a house in your area, along with helpful tips before putting them on the market.
2. Develop and maintain a social media presence
Social media is an important channel for reaching your target audience and building trust with them. It’s also a great way to generate leads, traffic, and brand awareness.
If you’re already on social media, you can use it more effectively by personalizing your content and targeting specific groups of people who may be interested in you. If you’re not yet on social media, there are plenty of ways to get started—whether that means creating a Facebook page or Instagram account or something else entirely.
3. Learn and apply marketing automation tactics to your campaigns
Set a goal for your first campaign. Then you’ll know what metrics matter most when evaluating success or failure. Examples of goals include
- Reaching a certain number of conversions
- Driving traffic from social media platforms like Facebook and Instagram
- Increasing email signups
Get started by setting up the following for your audience
- How many people should receive the message
- Which email address(es) should be used
- Are any restrictions on which devices are permitted
- Should filters be applied based on location or interests?
4. Generate improved and targeted leads with paid advertising
Paid advertising can be targeted to specific demographics and interests, which allows you to hone your marketing campaign to a specific audience. Resulting in more efficient, targeted leads that are likely to convert into vendors.
Additionally, paid advertising is great for testing new marketing tactics before implementing them on other platforms such as social media or webinars. By testing these tactics through paid campaigns first, you can see how well they perform in the real world and then determine if it’s worth investing in them further down the line.
5. Post your best listings on YouTube
YouTube is the second largest search engine in the world, and the most popular social media platform in the world. So it’s no surprise that it’s a great place for real estate agents to showcase their listings.
You can also use YouTube as an opportunity to build your brand. Posting videos featuring you and/or your team will help people feel more comfortable with you as an agent, which can lead to more referrals..
Posting videos of your listings allows potential buyers to easily view them from anywhere—which means fewer showings lost due to bad timing or weather issues! If these individuals are interested enough in viewing the property live on-site, they’ll reach out via phone call or email so that they can set up an appointment with YOU directly instead of going through intermediaries (like Zillow). This level of personalization is key when it comes down to deciding which Realtor they want to represent them during such stressful times.
These are the top five marketing tactics to implement in 2023 for realtors like you
- Your real estate website should be your most powerful marketing tool
- Social media is a great way of reaching potential clients
- Marketing automation tools like HubSpot or Ibenta allow you to send out automated emails based on people’s actions or behaviors on your website
- Paid advertising isn’t just for big companies anymore—it’s the perfect way for local businesses like yours to get in front of people who haven’t heard about what you
- To promote yourself effectively online, consider YouTube videos
Conclusion
If you want to be successful in real estate marketing, you need to implement these tactics. They are proven strategies that work and they can help you get more leads, better prospects and close more deals. You already know this but maybe it’s time for a change?
These five marketing tactics will help you stand out from the crowd of other agents who are trying their best but not getting the results they want because their marketing strategy isn’t working for them anymore!