‘Tis the Season for Sales – Top 3 Tips for Spring Selling
It’s to no one’s surprise that spring is when the real estate market is at its peak. It’s caused by families who are more at ease to move as the school season ends, as well as the highest number of buyers eager to use their tax returns to purchase new homes. There are also the longer days and friendlier weather conditions that make way for an increased number of home inspections. According to Zillow, homes in North America that are sold from mid-March to mid-April sell for 2% more, and at a faster rate of 15% than average listings.
Dominate one of the busiest times of the year with these next level real estate marketing ideas.
1. Study previous Spring trends
As the season of spring is the topic at hand, it’s more than vital to highlight timing as an important factor in marketing. Trends are never fixed, but they still provide a good set of information and statistics you can use as guide and reference. For maximised results, make it a point to research trends from the previous year in specific areas. This will help you capture the appropriate time and specific neighbourhoods you’ll feature your listing on.
2. Take advantage of the season’s community events
While modern day marketing is mostly online, on the ground efforts are always better to develop an organic following. Widen your reach just by stepping outside and getting to know everyone in your local area. Organising – and even sponsoring – community events and programs are some of the great ways to promote your property.
3. Ensure excellent maintenance of listed properties
More than the home itself, there is also the surrounding yard to consistently care for. Make sure that the lawns are kept perfectly manicured, and that the garden beds are all nice and tidy. Organise a free landscaping workshop for buyers to get them all the more psyched to live in their new homes. While you’re at it, you might want to take from the previous tip and hold this workshop in a local park to increase your engagement with the community.
Include photos and insights from this type of events in your website to add character to your listing, and further strengthen your brand.
With spring as the busiest time of the year, it’s not impossible to be overwhelmed and get lost in the excitement of it all. But with proper planning, timing and resourcefulness, you’re definitely on your way to your hard-earned goals!