Have you ever wondered why some agencies are so successful, while others struggle? Well, the answer could be their use of technology. It’s no secret that a well-developed tech stack will give any business an edge over its competitors. And as a real estate professional, you need all the help you can get in order to succeed in this competitive industry. But what exactly is a “property marketing tech stack”? And why should you care about upgrading yours?
What is a property marketing tech stack?
You may have heard the term “tech stack,” but don’t know exactly what it means. A tech stack is a group of technology components that work together to run your business.
For Real Estate property marketing, that would encompass a Customer Relationship Manager (CRM), a property marketing platform, financial tools, workflow and project management software, listing portals, email marketing and social media automations.
Why do you need to upgrade?
The old tech is expensive and inefficient. It’s likely that your current tool set is costing you more than it should, because each of your tools has a different way of doing things. Newer solutions built on modern technology give you the flexibility to manage campaigns your way, rather than bending to the limitations of the software.
Newer platforms are also cheaper and much more efficient. You may think that upgrading means spending thousands on new software and training. In reality, new solutions will usually save money in the short term. Onboarding is much more efficient on newer technology because user experience is fundamental to the product.
In addition, ongoing costs are always much cheaper when you upgrade your tech stack due to efficient use of technology and process compared to old tech.
Upgrading your property marketing tech stack will save you time, money, and aggravation.
You’ll save time, money and aggravation by upgrading your property marketing tech stack.
- Time: Modern software is designed to be easy to use. It will allow you to focus on what’s important, your listings and your clients, instead of figuring out how the software works.
- Money: Upgrading doesn’t have to be expensive; if you’re already using an outdated platform that’s costing you lots of money in maintenance fees and maintenance staff salaries (or even worse, if it’s free), switching over may actually save some cash in the long run!
- Aggravation: There are plenty of things in life that are worth suffering through because they’re necessary evils like taxes or dentist appointments but updating your real estate software shouldn’t be one of them! Modern tech is mobile friendly, fast and reliable.
Get the right tools for your real estate business.
As a real estate agent, you need to make sure that the tools and technologies in place are right for your business. You don’t want to waste time and money on things that don’t work for you or your clients. And while it might seem scary at first, trying new tech can be an extremely rewarding experience.
Your team will be more efficient and enjoy their jobs when their tools exceed their expectations. If your property marketing tech stack is causing frustration and staff turnover, maybe it’s time to upgrade.