The real estate industry has changed drastically over the past decade. Traditional marketing strategies are no longer effective, and buyers and sellers have become less likely to respond to traditional marketing efforts. This is why it’s essential for real estate agents to take advantage of social media platforms like LinkedIn in order to reach more potential leads with their business brand.
Here are some surprising LinkedIn for Real Estate lead generation secrets to drive more traffic from people who will be interested in buying or selling property:
LinkedIn is a social media platform where you can connect and network with people in any industry you can imagine.
LinkedIn is a social media platform where you can connect and network with people in any industry you can imagine. It’s a great place for you to engage with other people, and it’s also very useful for finding leads from specific industries or professions that are already interested in buying a property.
You are not using LinkedIn to its complete potential if you’re not creating a showcase page for your real estate business.
To maximize your success on LinkedIn, you should set up a showcase page for your real estate business. A showcase page is a great way to showcase your real estate business in the best light possible, helping you stand out from other agents and increase leads. In fact, according to HubSpot’s study of more than 10 million LinkedIn users, having an optimized professional profile increased clicks by over 400%!
To get started with setting up a showcase page:
- Go to https://www.linkedin.com/company/{{your company name}} (where {{your company name}} is what you want people searching for)
- Click Get Started
- Click Create Page
Your custom URL for your real estate business should be short, descriptive, and memorable.
You should also consider whether or not your custom URL for your real estate business is short, descriptive, and memorable. Ideally it will be all three.
If you’re looking for an example of a real estate business that has a good custom URL I would suggest checking out alternatives to .com such as .agency, .properties or .realestate
You need to have a profile photo that represents your business brand.
You need to have a profile photo that represents your business brand. A simple, professional image is best. Don’t use a blurry, pixelated or too small photo, as it will look like you didn’t put in any effort. Make sure your face is the main focus of the picture and that it isn’t dark or bright so people can see you clearly. If possible, make sure there are no distractions in the background of your photo. Finally, smile! This will show potential clients that you are happy with what you do and want them to contact you as well
Like what people have to say on their posts, and connect with them when they post anything real estate related.
- Like what people have to say on their posts, and connect with them when they post anything real estate related.
- Don’t forget about LinkedIn’s Groups! You can find groups that discuss a variety of topics related to real estate, including new home construction and “selling my home.”
- Make sure you’re joining the right groups so you don’t end up wasting your time or spamming people.
Attend LinkedIn Live Events or online presentations that are relevant to your industry such as those hosted by LinkedIn experts or real estate leaders.
You can find out about upcoming LinkedIn events by visiting the following:
- The Events tab on your LinkedIn Homepage
- The Events section of the LinkedIn Mobile App
LinkedIn events are a great way to learn about new topics and connect with people. They’re also free! And they’re live, interactive and allow you to network with other professionals in your industry.
Encourage connections to share their own real estate experiences on your Showcase Page.
- Share your own real estate experiences.
- Share other people’s real estate experiences.
- Encourage others to share their experiences on your Showcase Page. You can do this by asking them directly or posting it as an open invitation for anyone who wants to comment on the experience that you’ve shared, but please note that it is important not to spam people with requests for them to leave comments about your profile. The first thing that most people will think when they see someone commenting in bulk is “What do they want from me?” This will put people off and deter them from commenting at all! If you’re genuine about wanting feedback, then ask in such a way that makes sense for the context of what you’re posting (i.e., don’t use cold-calling methods like, “Please leave a comment.”)
Take advantage of the call-to-action buttons in LinkedIn and create them for your Real Estate Business.
Call-to-action buttons are an incredibly powerful way to get someone who is interested in your business to take action. You can use call-to-action buttons on your website, blog and social media pages. Call-to-action buttons can be used for a variety of purposes such as getting people to connect with you, read your blog post or download an ebook.
LinkedIn has some really cool call to action buttons that you can use for real estate lead generation! They have one button that says “Send me more information” which is great because it means that when someone clicks on the button they will immediately receive a message from you asking them about their home buying needs.
Another cool LinkedIn CTA button says “Get Started Here” and then gives them two options: either talk with one of our agents now or schedule time later this week/month/year at their convenience (or something similar). This makes it so much easier for prospects to opt into marketing communications from agents because they don’t have click through multiple pages before they can interact with an agent.
Use the advanced search function of LinkedIn to find leads from specific industries or professions that are already interested in buying a property.
You can use the advanced search function of LinkedIn to find leads from specific industries or professions that are already interested in buying a property. Let’s say you’re looking for people who work in real estate, but you don’t have time to go through every single profile on LinkedIn and identify those who work in real estate.
LinkedIn’s advanced search feature allows you to target specific groups of people. You can enter keywords related to your business, such as “real estate”, “REALTOR”, or “broker”. Then, the tool will give you a list of everyone who works in that field. This makes it easy for anyone with an account and access to LinkedIn Premium (which is only $1 per month).
Here’s an example: if I wanted to find out which of my contacts are realtors, I would enter “REALTOR” into the keyword field under Advanced Search on their profiles page:
Conclusion
LinkedIn is a great way to connect with real estate agents and other professionals in your industry. It is also a great platform for building relationships and sharing valuable business insight. If you are not taking advantage of this social media tool, then you are missing out on many opportunities for expanding your network and growing your business.