If you’re a real estate agent, you know that video can be a powerful tool for marketing your properties. Property marketing video can be simple and cost-effective to create, and they can help attract potential buyers who might not otherwise consider your listing. In this post we’ll cover how to make the best real estate marketing videos—and why they’re so effective at drawing in viewers.
Consider what you want your potential customers to feel after watching your video.
As you develop your video strategy, it’s important to keep the end goal in mind. The purpose of a video is not just to create content; it’s also about achieving specific outcomes for your business.
If you want people watching your videos on social media or YouTube to buy something from you, make sure that there are clear calls-to-action (CTAs) throughout the video that drive them back into the sales funnel with an offer or coupon code at the end. You can use emotional triggers like humor and nostalgia as well as informational ones such as demonstrations or Q&As with experts who know their stuff inside out–whatever works best!
See how this property marketing agency uses humor in its videos:
Short, sweet and to the point.
- Keep it short, keep it sweet. Don’t make the viewer wait for the punchline.
- Keep the message simple. Use subtitles if you need to explain something or break down your argument into bullet points for easy digestion (see below).
- If possible, include a call-to-action at the end of your video that allows viewers who enjoyed what they saw to contact you directly through social media or email with questions or comments about their own property needs and wants!
Showcase the unique features of your property or neighborhood.
You can showcase the unique features of your property or neighborhood. For example, if there’s a park nearby, include it in the video and explain why it’s great for families. If there are schools nearby, tell viewers where they are and how close they are to your home.
If you’re selling a condo or townhouse complex that has been recently renovated, show off these new amenities! You could also feature some of the other homes for sale in your building–it’ll help buyers picture themselves living there! And don’t forget to include an address at the end of your video so people know exactly where to go when they want more information about this place.
Don’t forget to include the address!
If you want to be taken seriously, don’t forget to include the address of your property in your video. This is important for two reasons:
- It makes it easier for people who want to visit your property in person or look at it online, and
- It shows that you’re a professional who knows how to market their business effectively by including all relevant information about their product or service (in this case, an address).
Make sure the quality is high and professional looking.
Make sure the quality is high and professional looking.
When it comes to video, the quality of your video will depend on how much time and effort you put into making it look good. If you have a camera that doesn’t do well in low light conditions or has a limited zoom range (i.e., not good for wide shots), then consider investing in an external microphone as well as lights or reflectors to improve the sound of your voice during interviews and speeches.
If possible, try using an external camera with better optics than those built into smartphones or tablets–this will help ensure that every shot is crisp and clear without having any distortion from lens flare (which happens when direct sunlight hits your lens).
It’s easier than ever to make a great real estate marketing video!
As a real estate agent, you’ve likely heard the importance of having a professional video. But what does that mean? A professional video should be high quality and short and sweet. It should showcase the unique features of your property or neighborhood in an engaging way.
In this post I’m going to walk you through how I made my latest video for marketing purposes: https://youtu.be/hFV_pZ4XnHA
Conclusion
If you’re looking for ways to boost your real estate marketing, consider creating a video to showcase your property. It’s an easy way to connect with potential buyers and sell them on the idea of living in your neighborhood or buying a home from you. The best part is that there are tons of free tools out there that make it simple even if you’re not a pro at making videos!