Savvy agents know that the most successful home sales start with a well-marketed property. However, marketing can be costly. Fortunately, there are several ways you can help your vendors save money on real estate marketing costs when selling their home.
Be prepared to market your home yourself by using the latest technology and tools to attract buyers
- Social media
- Online tools
- Digital marketing
- Video marketing
- Online listings and ads
Spend your online marketing budget wisely
- Listing your home on multiple sites will help you sell it faster and for more money, but it’s not necessary to list with every site that offers this service
- The cost of listing your home on multiple sites varies by region and market conditions, so be selective when choosing listing portals
Choose a professional photographer who will take high-quality pictures of the inside and outside of your home
One of the most important things you can do to save on marketing costs is to hire a professional photographer. A good photographer will take high-quality pictures that show off the best features of your home, making it easier for buyers to imagine themselves living there.
You might be worried that hiring someone else could cost more money than taking photos yourself, but most professional photographers offer packages that are very reasonablr
Consider hiring a stager to enhance the appearance of the rooms in your house
Staging is a great way to maximize the value of your home, and it can be a cost-effective way to make a house look more attractive.
Stagers are professionals who specialize in helping homeowners prepare their homes for sale. They’ll suggest ways to improve curb appeal, update outdated features or decor, and declutter spaces so that buyers can imagine themselves living there.
The process usually involves bringing in furniture or accessories for staging purposes only (and then removing them after photos are taken).
The average cost of staging varies depending on which services are being provided; however most experts agree that investing between $1k-$3k upfront could add you tens if not hundreds of thousands to the selling price of your property.
Offer an incentive for buyers to put in a contract quickly, such as an extended payment plan or small concession on price.
Offer a discount on price. If you’re willing to reduce the price of your home by 1%, you may be able to attract more offers and get the sale done sooner.
Pay for buyer’s closing costs: Buyers typically have closing costs that they’ll have to pay when they buy a house, which can add up quickly depending on how much they borrow and what type of loan they use (e.g., conventional or FHA).
Offering to cover these costs could help persuade them into putting in an offer quickly so that both sides don’t waste time waiting for financing approvals from lenders before moving forward with negotiations over other terms of sale like price, terms & conditions etcetera
De-cluttering is free!
Potential buyers will want to see the home in its current condition. You can use items you already have to make the home more appealing, or add some new ones to show how you would use the space if you bought the house.
You may not be able to change everything about your house on short notice, but there are things that can be done quickly and easily such as cleaning up clutter and making sure that all appliances are working properly.
You can save money when selling a home by working with professionals
When you’re selling your home, the most important thing is to get it sold. To do that, you’ll need to make sure that potential buyers know about the property and what they can expect when they see it. That’s where marketing comes in–it’s how sellers get their homes noticed by buyers who may not otherwise be looking for a new place to live.
The good news is that there are plenty of ways for people who don’t have extensive marketing experience or funds at their disposal to save money on advertising costs while still getting their homes into the hands of interested parties. Here are three tips for saving money on marketing when selling: