Real Estate print marketing, what you need to know

Listing and selling property is a complicated process. There are many different types of Real Estate print marketing options available to real estate agents, each with its own advantages and disadvantages. Lets explore the main solutions available so you can put them to work for you.


Flyers are a great way to get your message out to a large audience. Flyers can be distributed door-to-door, at opens and in mailboxes. They’re usually printed on heavyweight paper with property photos and details on the front, and a floor plan on the rear.

Printing companies offer low prices that don’t sacrifice quality. Since flyers are printed in bulk quantities, they tend to cost less than other types of print marketing materials like postcards or brochures.

When an open home attendee takes a flyer with them, they’re retaining a physical connection to the property. You definitely do not want to cut corners when it comes to flyer quality as it would reflect poorly on the listing.


Signboard is a great way to advertise your listing. They’re simple, effective and affordable because most signs are provided as a rental which is installed and removed by the printer.

A signboard can be placed in high traffic areas or places where you are likely to get a lot of foot traffic. This is a critical strategic move to build brand awareness in your local community, which will drive lead generation.


Mailcards are an effective way of reaching people in a specific geographic area. For example, if you’re selling a house in the suburbs and want to reach potential buyers who live within a five-mile radius, mailcards are a great option. You can also target specific demographics or property types with mailcards by sending them out to areas where those groups tend to reside.

Most mailcard printers also offer distribution. However if you’re starting out in the industry, doing a letterbox drop yourself is a great way to familiarize yourself with the local area.


A newsletter is a great way to stay in touch with clients, share information about the real estate market and promote new listings. You can also use newsletters to promote open houses or special events that you’re hosting at your agency.

While digital newsletter is much cheaper to send via email, open rates are typically low. A regular newsletter in local letterboxes will increase brand awareness and keep you top of mind as a listing expert.

There are lots of print options for real estate marketing.

You have a few different options for print marketing. Flyers, signboards, mailcards and newsletters are all great ways to get the word out about your properties.

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