Real Estate marketing, outsource vs in house, which is proven?

When it comes to Real Estate marketing for properties, you can either outsource the work or do it in house. What are the differences between the two options and what solutions are available to help you do it in house?

Outsource vs in house

Property marketing requires hundreds of steps to be executed in a timely manner. The process of listing and selling a property is different to other types of marketing. Typically you are dealing with a vendor who is personally attached emotionally and financially to the sale. Therefore it is important that you establish a trustworthy process that guarantees the best outcomes every time.

Outsource Real Estate marketing work to a third party

If you’re not comfortable with the idea of doing everything yourself, consider outsourcing the work.

Although more expensive than doing it yourself, outsourcing the work to a third party should free up some of your time. As a result, you can focus more on lead generation and winning listings.

There are several options here:

  • You can hire an agency that specializes in Real Estate marketing services
  • Engage with an individual contractor who will charge you at hourly rates

With outsource Real Estate marketing you don’t have to worry about HR overheads like replacing or training staff. Typically they will execute most of the marketing administration on your behalf using a collaboration software platform.

Do it yourself using software like

If you are looking to do it yourself and save money, then use real estate marketing software like It is easy to use and can help you save time by organizing your listings, creating artwork for print and socials as well as automating your marketing tasks.

Software platforms like are designed to streamline the property marketing process. They have the latest campaign management technology and feature best-in-class user experience.

Generally far cheaper than an outsource solution, using a Real Estate marketing software platform like will give you full control and oversight over your campaigns.

What Real Estate marketing solution is best for you?

The answer to this question will depend on your needs and resources. If you are a busy professional and have little time to spare, outsourcing may be the best option for you. However, if you are an agent who wants full control over their marketing efforts, or can afford an internal marketing team using the latest in Real Estate marketing software, then doing it in house with is probably better for your business.

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