Real estate marketing has evolved over the years. It is no longer restricted to traditional marketing methods. At the same time, technology has delivered huge advancements in productivity from the phones in our pockets. Are some of your processes old school? Time to go digital? In this article we’ll show you our recommended Real Estate marketing apps to smash your 2023 goals.
CRM – Customer Relationship Management
CRM, or customer relationship management software, is a powerful tool that allows you to collect and store information about your customers. This information can include their contact details, place in the selling cycle, ways they like to be contacted, and so on.
CRM also helps you manage relationships with customers by giving them better service through automated communications tools. For example: if someone has asked for a quote on the website but never followed up with an offer, CRM will send them emails reminding them of their request as well as how much time is left before the deadline expires. You will improve your customer loyalty with a well maintained CRM solution.
You should have a CRM as the central part of your Real Estate marketing technology stack.
Email marketing is still the most popular way to communicate with potential buyers. Use it to target your audience based on location, demographics, and interests so that every message you send is relevant and timely.
Also, you can use it to create a sense of urgency by including an opt-in form on your website or social media pages. This drives interested parties to sign up for updates directly from their inboxes. You can then use your email service provider (ESP) in conjunction with an email automation tool like Drip or Mailchimp to automatically send out emails.
While it may not be as exciting as other forms of digital advertising like Facebook ads or Google AdWords campaigns but it does have its advantages. You will get quick results without spending too much money upfront, even if you consider yourself to be a novice.
You must have a professional website to market your listings. It provides a central place on the internet that people can visit and learn about what you have to offer. When someone visits your site, they’re essentially looking at a virtual brochure. It’s important that it showcases all the listing and other important information in an easy-to-read format.
If someone likes one of these places on your site, they can contact you right away without having to go through any hoops. They’ll also be able to see exactly what they’re getting into before committing by reading through reviews from previous vendors.
You can also use this platform for lead generation. If someone finds something interesting enough then they might reach out via email address provided. This is a great way to build your contact database with warm leads.
Real Estate marketing platform
How do you organise all these channels in one place for collaboration, creation and workflow management? Generic workflow software exists which can help with your project management. On the other hand, a Real Estate focused solution will give you better results.
Solutions like ibenta.com give you the tools to manage your property marketing in a central location. With collaboration tools, the entire team can see all future tasks, their statuses and due dates. Use ibenta to create artwork for print and digital channels or send marketing emails. It even has a tool to automate your opens to ensure your contacts database remains current and complete.
Social Media Real Estate marketing
Social media has changed the game, and there are now more ways than ever to connect with your customers. You are missing out if you’re not using social media to market your listings.
Go over your existing social platforms and make sure that everything is up-to-date. You want to show potential clients that this is a business they can count on for all of their real estate needs. Here are some tips:
- Make sure all of your profiles are set up correctly
- Keep up with conversations by checking in regularly, responding quickly when someone mentions something about one of your listings
- Get involved in groups where relevant topics related to real estate can be discussed freely
Listing portals/property portals
Listing portals are an essential part of the real estate marketing process. They help to increase traffic to your site, which means that you get more potential buyers. You will also save time and money on marketing because they help reach a wider audience. Listing portals can be integrated with other tools, like email marketing platforms and social media management platforms.
Make sure your vendors understand the benefits of listing portals as an essential part of marketing their property.
Real Estate marketing conclusion
The bottom line is that Real Estate marketing has evolved over the years, and it will continue to do so. There has been an increase in the number of tools available to help you market properties. There are many different options out there depending on what type of business you run and what kind of features are important to you.