If you want to attract buyers and generate leads, effective property photography should be your top priority. Photos are the first thing a buyer will see when they’re looking at properties online, so it’s important that you get them right. In fact, a recent study found that 90% of people said they would stop viewing an online listing if it had bad photos.
Get rid of clutter
Clutter is distracting and can hide important features of your property, making it difficult for potential buyers to picture themselves in the space. If you want to show off a room’s best features and make it look bigger, don’t let clutter get in the way!
If there’s too much stuff in one corner of an otherwise boring photo then no amount of creativity will make up for that lack of visual appeal. However, if there are just enough items placed around so that each item has its own story to tell then this could actually be used as part of an overall design strategy which helps create interest within otherwise bland images
Invest in a tripod for property photography
For the best results, a tripod is essential. Investing in one will help you take photos of your property that are clear and crisp. A steady camera helps you get the best shot possible, regardless of whether it’s day or night and we all know how important lighting can be when capturing something as beautiful as a house.
When using a tripod:
- Use longer shutter speeds if necessary (like when shooting at night). This makes sure everything stays sharp while eliminating motion blur from moving objects like people or cars passing by outside your window.
- Get creative with angles by moving around on different levels of elevation within the room; this creates new perspectives and makes rooms seem larger than they actually are!
Choose the right angle
- Avoid shooting from the same angle as everyone else.
- Use a wide-angle lens for more of a panoramic feel, or use a telephoto lens for more detail and intimacy.
- Don’t shoot from angles that make rooms look small, this will make it appear less appealing, even if there are other shots that show it in its full glory
Take advantage of natural focal points.
When photographing your home, take advantage of natural focal points. These are the areas that draw a viewer’s eye in and make them want to explore the rest of your listing. Natural focal points include:
- A view through an open window or door
- An interesting room layout (for example, if you have an L-shaped living room)
- A unique feature in your home (such as a large chandelier)
Consider color and contrast.
- Use color to draw attention to a particular feature, such as an architectural detail or flooring choice that you want buyers to notice. For example, if you have a lot of white walls in your home, consider using a brightly colored pillow or throw blanket on the sofa to make it stand out against the wall when they look at photos of your home online (and potentially drive them toward purchasing).
- Use contrast between different areas of your property: If one room has lots of natural light coming in through large windows while another room has very little natural light coming in through small windows, use this difference as an opportunity for contrast when photographing both rooms–this will help buyers see which rooms would be preferable for them based on their needs/wants (and thus increase engagement).
Well-composed, professional property photography will make all the difference for your listings.
If your photos aren’t up to par, you may find yourself missing out on future leads because no one wants to view your listing. Professional well composed photos will help you stand out and increase brand awareness to win new listings and drive sales.