As a real estate agent, marketing is an important aspect of your job, but it can also be expensive. Here are five marketing cost savings you can implement immediately.
Use social media better
Social media platforms like Facebook, Instagram, and Twitter can be effective marketing tools. You can use these platforms to showcase your listings, create virtual tours, and share useful information about the real estate market. Best of all, social media is free.
Use professional photography
Professional photography can make your listings look more attractive and professional, but it can also be costly. To save money, consider investing in a good camera and taking your own photos, then outsource the retouching. Alternatively, you can hire a professional photographer for a few key shots, but take the additional photos yourself.
Update your tech stack for instant marketing cost savings
What is a marketing tech stack? All the applications and websites that you use to list your properties. From CRM, to marketing platform, email marketing tools, sales pipeline tools and more. These costs add up and chances are, you’re using the same old tired tech from ten years ago.
The tech industry has moved forward so rapidly and so has prop tech. Would your proposals be more appealing if your marketing fees were halved? Thankfully there are new solutions available that utilize the latest technology for a faster and more efficient workflow that are a fraction of the cost of established products.
Upgrading your marketing platform to ibenta will give you an advantage in the market. With lower fees, your proposals are more competitive and you’ll win more listings.
Best of all, ibenta is free to trial, no credit card required!
Use email marketing
Email marketing is a cost-effective way to reach potential buyers and keep them informed about new listings. You can use free email marketing tools like Mailchimp or Ibenta’s Connect to create and send professional-looking emails.
Word-of-mouth is still one of the most powerful marketing tools in the real estate industry. Encourage your satisfied clients to refer their friends and family to you, and consider offering a referral bonus to incentivize them. You can also network with other professionals in the industry to generate leads and build your reputation.