Is Facebook for Real Estate marketing still relevant?

Facebook is a powerful tool for real estate agents. It’s an easy way to connect with clients and build relationships, but it can also be used as a way to promote your business or brand yourself as an agent. But is Facebook for Real Estate marketing still relevant in 2023?

Having a Facebook page is important, but only if you can create useful and engaging content.

As one of the pioneering social media platforms, Facebook has always had tremendous reach. However if your page consists of posts that are nothing more than sales pitches or advertisements, people won’t want to follow it.

Instead, focus on sharing interesting articles related to real estate and other topics related to your industry. Your followers will appreciate having access to helpful information without being bombarded by sales pitches all the time!

The most important thing about your Facebook page is that it’s authentic and reflects who you are as an agent.

The second most important thing is consistency. You should post regularly, at least once a day or more often if possible, but never less than once per week. This will help keep people interested in what you have to say and give them something new to look forward to when they check back in with their news feeds during the week.

Being consistent also means posting similar content every time, a good rule of thumb is not changing up anything more than 10% from one post to another.

The point here is just not changing things up too much so that people don’t get confused about what kind of information they can expect from following along with all those updates!

Post about your clients and the services you provide.

It’s not as important for real estate agents to post about themselves as it is for them to post about clients and the services they provide.

Real estate agents should never be afraid of being transparent about their personal lives, whether it’s through photos or videos showing off their family, or even just talking about what they’re up to in their spare time.

This will help people feel more connected with you and your brand, which is ultimately what should matter most when building relationships with potential customers on Facebook (or any other social media platform).

It’s important to know how to create good content on Facebook and to post it consistently.

You should know your audience and set goals for your Facebook page. You need to post content that will help you achieve these goals. For example, if one of your goals is to get leads or sales from Facebook, then you should post content related to real estate (such as photos of houses) and include hashtags in the captions so people can easily find it when they search for related terms on Instagram or Pinterest.

If you want more followers on Instagram and Pinterest, then create good posts with images or videos that relate directly back into real estate (such as a listing), include hashtags in the caption so others can discover them easily through those platforms’ search functions, etc.

One of the biggest advantages of having a Facebook page is the ability to connect with your audience in person and online.

Facebook remains one of the most popular ways for people to stay connected, whether they’re looking for friends or family, information on local businesses, or even just entertainment. As a real estate agent, this means that it’s easier than ever before for you to reach out directly to potential clients and get them interested in working with you–no matter where they are located!

Creativity, authenticity, consistency and engagement are all key elements of branding on Facebook

Creativity is a key element of branding on Facebook, but don’t try to be too creative. You want your brand to stand out from the crowd, but it’s important not to stray too far from the norm or your audience might get confused by your content and leave without buying anything.

Authenticity is another important aspect of branding on Facebook; people want real estate agents who are genuine, approachable and trustworthy. If you seem inauthentic or like you’re trying too hard (e.g., posting overly-edited photos), customers may lose interest in working with you.

Consistency is yet another key element for building trust among potential clients within social media platforms like Facebook; every post should follow similar formatting standards so that readers know what kind of content they’ll find each time they visit one particular page.


In conclusion, I think it’s important for real estate agents to have a Facebook page. The most important thing is that you create content that is authentic and engaging. You can do this by posting about yourself or your clients in an engaging way, but also by posting consistently and regularly so that people know when they can expect new content from you!

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