How to Create Effective Real Estate Facebook Ads

If you’re selling real estate, you know how important the internet can be for connecting with potential buyers. As more and more people search online for homes, it’s essential to make sure your property gets in front of them when they’re looking. But that doesn’t mean just having an MLS listing or posting on social media. If you want to really stand out from the crowd and attract more leads, here’s how to create effective Real Estate Facebook Ads.

Know Your Audience

Knowing your audience is the first step to creating a successful ad. After all, you won’t know what resonates with them if you don’t know who they are. There’s no better way to get to know your target audience than doing some market research and conducting customer surveys. This will help you determine:

  • Who they are (age range, gender, race and ethnicity)
  • Where they live (zip code)
  • What their interests are (what magazines do they read?)
  • How much money do they make?

Decide Your Objectives

Before you start writing your ad copy, decide what your goals are. If you’re looking to sell the home right away, that’s what you want to achieve. If it’s a rental property and you want to get people in the door for showings as soon as possible, that should be one of your goals. Define what success looks like for each ad campaign before moving forward with any other steps.

Once you have an idea of what success looks like from each ad campaign, it is time to choose a target audience based on their interests and characteristics (i.e., age range). You can then craft content that specifically speaks to them based on those interests and characteristics.

Choose the Right Ad Type

Remember that Facebook Ads are a great way to grow your real estate business, but they aren’t the only option. Depending on what you’re trying to accomplish and how much you can afford to spend on advertising, other methods may work better for you.

Video ads

These ads usually feature 3-5 different images with a video at the end of them. They tend to be more engaging than other types of ads because they include visuals and are generally longer than any other type of ad.

Carousel ads

Like video ads, these allow users to scroll through several different pictures or videos in order of their preference before arriving at an offer for contact information or another call-to-action button.

Lead generation ads

These are similar in appearance to carousel advertisements, but instead ask users if they want more information about your business as soon as they click through from your ad — no matter where it’s placed on their newsfeeds! This is effective because it means that potential clients aren’t distracted by anything else before being asked if they’d like more information about what you do (which means less chance for them getting lost along the way).

This type of advertisement also works well with retargeting campaigns–meaning that even if someone didn’t respond right away when seeing one of these lead generation posts during their first visit , you’ll still have great success getting them interested later down the road thanks again knowing exactly who was looking at our page before clicking away without saying anything!

Find the Right Call to Action

When it comes to writing your call to action, it’s never a bad idea to test different things. Don’t be afraid of trying something new if you think it could give you better results than what you’re currently using.

Here are some options

  • “Book Your Next Home Inspection”
  • “Schedule An Appointment”
  • “Get A Free Market Analysis Today”
  • “Get My Buyer’s Report Now!” (This provides them with an incentive)

Use the last sentence in your ad as the call-to-action so they’ll have no choice but to click on it!

Craft the Perfect Headline

The headline is arguably the most important part of your ad. It’s what will catch a reader’s attention and prompt them to click through. The ideal Facebook ad headline is short and sweet, written in the first person, in present tense and active voice. An effective headline should also be relevant to the content of your ad—you wouldn’t use a “Buy now!” type of call-to-action for an informational piece about home security systems, for example.

Here are some more tips to keep in mind when crafting an eye-catching but effective Facebook Ad Headline:

  • Keep it short: You want to capture attention quickly without losing your audience before they read any further into your copy (body text). So start off with something concise that gives people an idea of what they’ll find out if they click through on this advertisement (i.e., “Get More Information”).
  • Use action words: Instead of writing something like “Learn More,” write something like “Get Answers Now” because it’s more compelling and tells people exactly what they can expect from reading more than just one word!

Keep it Concise

Don’t use words that are not needed. Don’t use jargon and buzzwords that may only make sense to a certain audience. Don’t use long sentences or paragraphs with lots of adjectives or adverbs when a simple sentence will do just fine. And don’t include too many things in one ad, especially when it comes to photos—you don’t want viewers to get confused about what you’re selling!

Design Compelling Visuals

  • Use high-quality images
  • Add a call to action
  • Use clear headlines, descriptions and backgrounds
  • Use an online editor that has the ability to generate consistent branded content for social media

Set Up Conversion Tracking

If you’re new to Facebook Ads, setting up conversion tracking is an essential step.

If you aren’t familiar with conversion tracking, it’s a way of measuring how effective your ad campaign is. It allows you to see how many people click on an ad and then convert—that is, buy something or fill out a form.

Setting up conversion tracking enables you to determine which ads are working best for your business (and which ones aren’t). Then you can optimize future campaigns based on the data from previous efforts.


Facebook ads are a great way to market your real estate business online. With these tips in mind, you’ll be able to create effective Facebook ads that drive more leads and conversions.

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