How to Craft The Perfect Real Estate Call To Action

When you’re selling a product or service, it’s important to know your audience and create a message that resonates with them. When it comes to real estate, there are a few things you can do to set yourself apart from other agents:

  • Get top-of-mind awareness by getting on your buyer’s radar early and often
  • Create an offer that shows you understand their needs

What is a Call to Action?

A call to action (CTA) is a phrase that encourages someone to take a specific action. It’s often accompanied by a link, button, or graphic that appears on your webpage or social media.

For example: “Get A Free Appraisal For Your Home”

The CTA in this example is “Get A Free Appraisal”

Just as you use CTAs in marketing messages to drive traffic to your website and convert visitors into leads, agents use them as well—but with different goals in mind.

Why do you need a Call to Action?

Call-to-action buttons are the primary way to direct your readers and get them to take action. They are used to lead visitors towards a specific page or landing page that can help you convert leads into customers.

If you want to get the reader’s attention, tell them what they will gain by clicking on your CTA button, why it matters now and how long they have until an offer expires. For example: “Save 25% Off Your First Purchase!” or “Download Our Guide To Buying A Home Within 3 Months.”

You should also consider using CTAs in social media posts, email campaigns and other marketing material such as infographics or PDFs with helpful information on various topics related to real estate investing such as how much money can be made in different cities and regions.

Craft the perfect CTA by putting yourself in your audience’s shoes and testing different messages, images, and offers.

The first step to crafting the perfect CTA is to know what you want your audience to do. What’s the goal of your call to action? Is it for them to view other listings, request a market analysis, or schedule an appraisal?

Once you’ve identified the desired outcome, it’s time to determine the best way for your audience to get there. According to TrackMaven, 44% of all CTAs are links however there are many factors that can affect which type of link is best suited for your campaign.

Scroll to Top