There’s no doubt that a strong online presence is essential for real estate agents. With more and more people turning to the internet to search for homes, it’s important that real estate agents stand out from the crowd and make sure their website is optimized for search engines such as Google. This article explains how SEO for Real Estate agents helps generate leads and win listings.
Google is king
Google is the king of search engines with 92% market share, and the first step to SEO for Real Estate agents is making sure you are optimizing for it.
Optimizing your website means ensuring that it is well-optimized for keywords. The more important a keyword is to your business, the higher up on Google’s rankings you will be. It also helps if those keywords are long-tail ones rather than short phrases or single words–longer phrases require more effort from users when entering them into their browsers’ search bars, so they tend not to be used as often by other websites competing for those same spots in organic results (the ones without ads).
Onsite SEO for Real Estate agents
Onsite SEO – this includes the content on your website, blog posts, property listings and more.
The most important thing to remember when it comes to Onsite SEO is that you need good content that is optimized for search engines. The easiest way to do this is by using keywords in your title and description as well as making sure that you have a sitemap (this is an XML file which tells Google where all of your web pages are located). If you want to get really technical about it then there are more advanced things such as keyword density but if not then these basics will suffice for now!
In terms of CMS (content management systems) we recommend WordPress because it’s easy enough for anyone with basic computer skills but powerful enough for professionals too – so if ever anything changes or breaks down then someone else can easily fix them without having any experience beforehand!
Offsite SEO for Real Estate agents
Offsite SEO is a way for real estate agents to get their websites ranked higher in search results. It involves earning links from other websites, which are known as backlinks. These links act as a sign of trust and help boost your rank in search results.
There are two ways you can earn backlinks: by adding them yourself or by having other people link to you naturally (via social media posts, comments on blog posts, etc.).
Link-building
Link-building, the practice of earning links from other websites, is one of the most important parts of SEO for real estate agents. Links are what search engines use to determine a site’s value and relevance, so it’s crucial that you create as many high-quality backlinks as possible if you want your website to show up in search results.
In this article, we’ll discuss some reasons why link-building should be at the top of your digital marketing strategy – whether you’re just getting started or have been doing this for years!
Own your website
Having your own website or blog is an essential part of any digital marketing strategy these days; it’s where you can showcase your expertise, build authority and connect with local clients online.
Your website should be mobile friendly. This means that it looks good on all devices, from desktop computers to smartphones or tablets. If a potential client lands on your page while they’re out and about, they shouldn’t have trouble navigating through the site or finding what they need quickly and easily.
It gives people an opportunity to learn more about you as well as your services before deciding whether or not they want to hire you; this builds trust between them because there’s transparency involved in sharing information about yourself in such an open way (which is why it’s so important).
Social media
You should have more than one social media profile that links back to your site, such as Facebook, Instagram and LinkedIn. Make sure you have an active social calendar of regular consistent posts to engage your audience. Ibenta’s calendar and task management make this a breeze to automate.
This can be a great way to reach potential clients and build your personal brand. In addition, it’s an excellent way to connect to the local community and share information about new listings or properties that are coming on the market soon (or even just good deals).
Social media is also beneficial for connecting real estate professionals with local businesses who may be able to help out with things like getting flyers printed or setting up signs in front of homes listed by a particular agent’s office.
A good digital marketing strategy will have a mix
SEO for Real Estate agents is a complex topic, but it’s also one of the most important things you can do to grow your business. We hope this guide has given you some insight into how SEO works and how you can use it in your own strategy.