Snapchat has quickly become a popular social media platform for real estate marketing due to the ease of creating short, personal videos that can easily be shared with others. Here are the three steps to discover new connections using Snapchat for Real Estate marketing.
1. What is Snapchat for Real Estate marketing?
To get started, you’ll want to understand what Snapchat is and how to use the app.
Snapchat is a free mobile application that lets users send photos and videos to others for a limited time before they disappear. No words are needed—the images speak for themselves! Users have the option of adding text or drawing on pictures as well. The app launched in 2011 and has since grown into an international sensation; it boasts more than 100 million active users per day.
If you want to create a new account, it’s easy: just visit the App Store or Google Play store on your phone or tablet, search “snapchat” and click the download button next to its name (it’s free!). Once you open up the app for the first time, it will walk you through creating an account by asking for your name and email address—no payment information required!
Once logged in, Snapchat users have access to three main features: stories (which display images from friends), chats (text messages between two people) and Discover (a curated feed that shows news articles from around the world).
2. Add a link to your website
Snapchat has had an “Add Link” feature for a while, but in 2018 it added the ability to add any page from the web, not just links that are built into Snapchat’s app (such as YouTube videos). If you have a website, this is an easy way to let people know how they can connect with you outside of Snapchat.
3. Engage with your audience
The third and final step of your Snapchat for Real Estate marketing strategy is to engage with your audience.
You want to use Snapchat to share content that will interest your audience, get them excited about buying or selling a home, and ultimately help you build trust with them.
To do this, focus on creating unique and interesting content that allows people to see the real side of you—the side that isn’t always perfect or polished.
Think about it this way: The more personal and human you can be in your marketing strategy (both on-and offline), the more open people will be to working with you as a real estate agent.
Keep people in your network informed by leveraging a platform that is fun, instant and very personal.
SnapChat is fun, instant and very personal. It’s a great way to keep people informed of what you are doing in your business and provide them with a snapshot of your life.
The best part about Snapchat is that it can be used to promote open homes, industry news or even bring attention to a new listing. If you have time for one social media platform, I recommend Snapchat as your first choice! It is a great tool for engaging with potential clients, and also provides a fun way to keep in touch with current clients and colleagues. The best part of all? It’s free!