Since the dawn of time, humans have been writing content. There were cave paintings, then scrolls and books. But now, many agents are using AI for property copywriting because they believe it is faster and more cost effective than humans.
What is AI?
AI is a form of machine learning. In simple terms, it’s computer software that can perform tasks normally requiring human intelligence, such as visual perception, speech recognition and decision-making. AI systems may be classified broadly into two categories:
- Supervised learning – A supervised learning algorithm uses examples and feedback to learn how to make predictions or decisions (for example spam filtering).
- Unsupervised learning – An unsupervised machine will try to find patterns in data without being given an explicit instruction on what those patterns should look like (for example image recognition).
Why would you want a bot to write your copy?
If you’re in the real estate industry, you know how important it is to create engaging content that sells your properties. You also know that creating this kind of content can be time-consuming and expensive.
AI technology has made it possible for anyone with a computer and internet connection to write their own marketing copy without needing any experience or training in writing–and this could be good news for real estate agents!
Realtors who want to save money on hiring copywriters can use AI tools like WordAI or Spinner Chief which allow users to create their own unique articles from scratch by choosing from pre-written templates (or even just copying/pasting text).
Can artificial intelligence write better content than humans?
The answer is yes, but only to a point.
AI can be trained to write better content than humans, but it will never be as good as a human. This is because machine learning algorithms are designed specifically for optimizing results and not necessarily creating something that’s beautiful or useful in its own right.
The best example of this is Google Translate: it can translate from one language into another with incredible ease (and accuracy), but there are still many instances where its output doesn’t make any sense at all. Even when it does work properly, the result isn’t always what you’d want out of an automated translator anyway.
How will artificial intelligence affect the real estate industry?
Artificial intelligence will have a huge impact on the real estate industry. It’s not just about being able to write your own marketing copy, though that’s pretty cool. AI can help agents be more productive and sell more properties by automating tasks like prospecting for leads, scheduling appointments and keeping track of offers.
AI is already being used by some agents in their day-to-day workflows:
- Agents who use Zillow’s virtual assistant have seen an average increase in sales velocity by 30%
- Real Estate Group uses AI to manage leads, create customized reports based on client needs, and schedule meetings with clients via email or phone call (the latter being especially useful when you’re trying not to waste anyone’s time)
AI has a place in the world of real estate marketing
AI has a place in the world of real estate marketing. It can help generate leads, it can help with the writing process, it can help with the editing process and it can even assist you in distributing your content to the right people at just the right time.
AI is an extremely powerful tool that will allow you to focus more on what’s important: creating unique content that resonates with your audience and drives conversions from those who matter most, your prospects!