The real estate market is a competitive field, with every agent trying to stand out from the crowd. With artificial intelligence (AI) being all around us in everyday life, it’s a surprise that the real estate industry has been slow to adopt the technology. However, many Realtors have already started using AI for Real Estate marketing and are seeing significant results.
The real estate industry has been slow to adopt AI.
AI is all around us. You may not realise that a lot of the content you’re consuming or information available is powered by AI. Or consider the self-driving vehicles, a feat that would have been impossible just five years ago.
Yet despite this rapid adoption of AI technology in many industries, real estate companies have been slow to adopt it and instead rely on traditional methods to generate content and execute marketing campaigns.
AI for Real Estate marketing is already available now
AI is already being used by lots of influential agents:
cleanup.pictures
Got something you want to remove from a property photo? No problem with cleanup.pictures. Remove any unwanted object, defect, person or text from a photo in seconds.
Ocoya
Create and schedule content quicker with the power of AI. Ocoya is a social media, content marketing and copywriting solution that helps generate and post content quickly, either manually or automatically.
Maverick
Maverick uses AI-generated video to create personalized interactions with every single one of your leads, automatically. Maverick lets you call your leads out by name without having to record a new video for every single person. Build real relationships and connect with your leads in a meaningful way.
Looka
More and more agents are abandoning national franchises and going out on their own with an independent brand. It can be daunting to create your new look, but AI powered Looka is here to help! Use Looka’s AI-powered platform to design a logo and build a brand you love.
Copy.ai
Do you spend lots of time writing copy for your listings? Use Copy.ai to generate your listing copy in seconds and slash hours of work from your week. Simply tell Copy.ai some of the property’s key features, location and address, then in seconds your copy is ready to go.
Real estate agents will be able to use AI help their clients, not replace them.
AI will not replace the human touch. It is a tool that can be used to help real estate agents and their clients, but it won’t replace them. It will free up agents and marketing professional’s time so they can focus on more important tasks such as connecting and building audiences.
You can us AI for Real Estate marketing without a machine learning degree!
AI is a great tool to help you automate the repetitive tasks in your business, but it’s not a replacement for you or your team. You need to be careful though! If you use too much AI without human interaction, your customers will notice and they may become less likely to trust you as an expert in the field.