Email has been around for decades and over time it has evolved into one of the most powerful tools available to businesses. It’s a tried and tested way of communicating with your customers and prospects, which can lead to more sales, leads, and repeat purchases. Find out why agents love email marketing for real estate.
The world of email marketing is changing.
The world of email marketing is changing. It’s no longer just a matter of sending out an email blast to your entire database, hoping that at least some people will open it. The ever-increasing use of mobile devices has changed the way we communicate and access information, and social media means we’re communicating with each other in new ways every day.
If you’re not keeping up with these developments—or worse yet, if you’re ignoring them entirely—you could be missing out on a big opportunity as an email marketer for real estate agents and brokers!
A brief history of email marketing.
Email marketing has been around for longer than you might think. The first email newsletter was sent in 1978, and the first commercial use of email marketing came in 1987 when Volvo used it to target car buyers.
Email marketing started out as a way for companies to communicate with their customers, but quickly evolved into a platform for selling products and services, gathering customer data, and building relationships with customers. Today, it’s still used by businesses of all sizes to reach their target audience and build brand awareness.
Email marketing statistics.
Email marketing is still the most effective marketing channel.
Email has a 40% open rate, 22% clickthrough rate and 1% conversion rate.
Email marketing has a 3.6% lifetime value for consumers who buy homes in the next two years and 2.6% lifetime value for renters who move within three years.
Types of email campaigns.
There are a number of different types of email campaigns you can use to help generate leads and sales. Email referral campaigns are one type, where you promote your business by sending an attractive offer through email to friends, family and other contacts.
Lead generation campaigns allow you to collect information about potential buyers’ interests and needs via a survey that is sent through email. Social media campaigns allow you to create viral content on social media platforms such as Facebook or Twitter, which will then be shared among users’ connections in their social networks. Content marketing campaigns can be used in order to create original articles or videos that educate potential buyers about what it means for them to buy real estate in the current market
5 tips to make your emails stand out.
- Use a subject line that gets the reader’s attention. Make your email stand out by using a subject line that gets the reader’s attention. For example, if you are hosting an open house, use “Open House: $30K below list price” as your email subject line. If you have new listings coming on the market soon, try “New Listings Coming Soon.”
- Use a clear and compelling call to action. Be sure to include a compelling call-to-action in your email so that recipients know exactly what you want them to do when they read it (e.g., contact me now).
- Use bullet points to make it easier for readers who skim emails rather than reading them word for word or don’t have time for long emails. Bullet points allow readers who skim an email to quickly learn its content without having to read through each sentence completely—which saves both time and effort!
- Include personal touches in your messages such as mentions of how honored you feel being able to assist someone with their real estate needs or thanking someone again for working with you on previous projects together (when applicable).
It’s important to remember that email marketing is not just about getting someone to click on your link or fill out your form. It’s about building trust and staying in touch with your audience, as well as helping them achieve their goals. If you want to maximize the value of your email marketing campaigns, keep these tips in mind:
- Don’t spam. This might seem obvious, but it’s something you need to keep in mind when crafting your message and deciding which channels are best suited for them.
- Personalize the experience. The more personalized an experience feels, the more likely it is that users will engage with it—and if they engage enough times with a particular piece of content, they’re more likely to take action once prompted by a call-to-action (CTA).
Email marketing has brought success to millions of businesses, even if you’re new to the game you can be a winner too!
Email marketing is a great way to book more business. It’s an easy and cost-effective way to reach your customers, build your brand and generate leads.
In fact, email marketing has proven itself as one of the most effective ways to reach a large audience quickly and easily—and that’s why it’s so popular for real estate agents!
Email marketing allows you to communicate with customers on their terms – when they want it, where they want it and how they want it. And that means you can get more from every customer interaction than ever before:
Email marketing is an important part of your business that deserves its own plan. You can use email marketing for many different things, but the main goal should always be to drive sales and grow your business. We recommend creating a plan for at least one specific campaign before you start sending out emails so that you know exactly what you’re trying to accomplish