You’ve spent a lot of time and money building your agency’s brand and reputation, and you have made sure that it’s well represented online. However, none of this matters if you’re unresponsive to possible leads. The easiest way to do this is by making sure that potential clients can easily reach out to you. Read on for 8 quick strategies to convert clicks into clients.
1. Keep it simple
One of the most important things you can do when writing a call to action is to keep it simple. A good call-to-action will be clear and easy to understand, even if it contains some jargon. Avoiding long-winded sentences is also important; a short, simple CTA (or CTAs) will help your users understand what they need to do next.
2. Don’t make people guess what to do
Don’t make people guess what to do. Give them a map to your contact information, or at least tell them where they can find you. Be specific: “Contact me” versus “Let’s talk.” Include your photo and name, as well as how to contact you (e-mail address, phone number). If your email address on your website includes the ‘mailto’ tag, you can also add a prefilled subject to the email so you know how they found you.
3. Give them a map
Make sure you give your potential customers a map to your location. Include links to your website, social media accounts, and contact form. If you want to be really thorough, make sure every page on the site has a link to these things so they’re easy to find. Potential leads will go elsewhere if this information isn’t readily available.
4. Let them know where they can find you
Don’t make leads hunt for your details, make sure the following details are shown on every page of your website, on search engines and agent listing platforms;
- Phone number
- Email address
- Office address
5. Be specific: “Contact me” versus “Let’s talk”
‘Let’s talk’ is a vague, open-ended statement. It can be interpreted as a sales pitch or an invitation to make a cold call. While this may serve the purpose of getting you more leads, it’s not going to help you convert those leads into clients. ‘Contact me’, on the other hand, is specific and personal—it tells people exactly what you want them to do: Contact You!
It’s also important that your copy makes it clear why they should contact you versus just checking out whatever it is that made them click in the first place. In order for people to think about contacting you after reading your copy (instead of just clicking away), they have to know what value you offer and how much time and money will be saved (or earned) by doing so with your help versus someone else’s help.
6. Include your photo and name to convert clicks to clients
You have undoubtedly heard the expression “people buy from people,” and it is true. In fact, a study found that customers are 60% more likely to do business with someone they know than a stranger! So let your clients know who you are. Include your name and photo in all of your marketing materials so that potential clients can connect with you personally.
We recommend using a professional headshot for this purpose: one where you look like the expert that you most certainly are! Include both your first name and last name so it’s easy for them to find you online or elsewhere (such as on Google).
7. Monitor your social media
Could leads be going unanswered on social media? Consider using a product like Hootsuite to monitor mentions and messages across all your social media channels.
8. Make it simple for potential clients to reach out
When you’re trying to convert clicks into clients, it’s important that your website makes it simple for potential clients to reach out. Don’t make them hunt down your phone number or email address. Don’t make them search for you on social media. If a visitor is interested in working with you, don’t make them go through a complicated process just to get in touch with their new potential partner.
- Include your phone number at the top of every page
- Include your email address at the top of every page
- Include links to all social media accounts (e.g., Facebook, Twitter, LinkedIn) on every page
In the end, we believe in the power of a good conversion. When you’re ready to make your website more effective and drive more business, be sure to check out our blog for more tips on how to convert clicks into clients.