8 Best Social Media Tools for Realtors in 2022

Social media is a powerful tool for real estate agents to connect with people. If you know how to use it well, you can find more clients and make more sales. In this article, we’ll discuss the 8 best social media tools for realtors in 2022 and beyond. 

1. Google AdWords and Facebook Ads

Google AdWords and Facebook Ads are two of the most popular social media tools for realtors. Google AdWords is a paid advertising tool used by businesses to advertise their products and services on Google search results pages. Facebook Ads is a paid advertising tool used by businesses to promote their brand, website, or product by targeting specific demographics on Facebook newsfeeds.

Both platforms offer powerful features for realtors looking to increase brand exposure, generate leads, engage with customers in an authentic way, and grow their business.

2. CoSchedule

CoSchedule is a social media management tool that makes it easy to schedule your posts, track your progress, and more. It’s a good option for real estate agents who don’t have time to manage their own social media accounts. In fact, this software integration will make sure that you’re promoting the right content at the right time.

When you first sign up for CoSchedule, they’ll ask you questions about your business (like what industry and vertical) so they can customize the dashboard in front of you with options relevant to your needs. This means less time trying to figure out how things work and more time actually doing what matters: using the platform! You can also use their built-in integrations with Google Analytics or Zapier if that’s something important for your business model or workflow needs.

3. Hootsuite

Hootsuite is a social media management platform, making it the perfect tool for real estate agents who want to manage multiple social media accounts. With Hootsuite, you can schedule posts across Facebook, Twitter, Instagram and LinkedIn—or any combination of these platforms—and track your brand’s performance on each of these networks. In addition to its scheduling functions, Hootsuite also allows you to monitor your own analytics as well as those of competitors in order to gain insights into which types of content perform best with different audiences.

4. WordPress Plugins

WordPress plugins are a way to extend the functionality of WordPress. They can be used to add features to your website, such as social media sharing buttons, or improve its security by preventing common attacks.

There are 60,000 free plugins available for download from the official repository. This number continues to grow every day as more developers create new plugins for use by other users. Because there are so many options available, it can be hard to decide which ones are best for your business needs and budget constraints.

Search engines like Google have created their own lists of best-selling products today that may not be entirely accurate but they still offer some insight into what others think works well together at one time or another (think about how often people google “best SEO tools”). You might want check out those first before doing any searching yourself just because it could save some time!

5. Sprout Social

A great tool that allows you to monitor your social media performance is Sprout Social, schedule posts and track engagement. You can also use it to monitor multiple accounts, which is helpful if you work with clients who have multiple properties.

Sprout Social has some of the best analytics around, so if you’re looking for a way to track how well your Facebook posts are performing (or any other social media channel), this is one of the best tools out there. It’s also free for small businesses up to five users!

6. Curata

Curata is a content curation tool that helps you organize and share your most relevant content. It also helps you create a consistent brand voice, find relevant content for your audience, create a visual brand library and share it on social media. With the Curata app, you can track mentions of your company on social media; identify influencers; monitor video views and engagement; measure return on investment from marketing campaigns in minutes or less; identify high-value leads based on their social profiles or email addresses (if they’ve provided them).

7. Ibenta

Ibenta is an online graphic design tool that can help you create social media and print artwork like signs and brochures. Ibenta offers a selection of templates that are already made and ready to go, which makes it easy to share your content with others in just a few clicks.

If you’re looking for an inexpensive way to promote your listings, check out Ibenta!

8. iMovie or Adobe Premiere Pro

Realtors interested in recording their own video content, the tools that come with iMovie are more than enough. However, if you want to create more professional-looking videos or need more advanced editing options, Adobe Premiere Pro is a good tool for you. Both apps are available for Mac and PC users, but Adobe Premiere Pro also has mobile versions for iOS and Android devices (for $9/month).

For those who have no experience creating videos or need guidance from experts in the field, there are many courses available online that teach how to use these software programs. You can also hire someone else to do all of the hard work for you!


Social media is one of the best ways to connect with potential clients and build relationships. It’s also a great way to show off your expertise and share your knowledge with people who might be interested in what you have to say. The tools listed above are some of the most popular ones used by real estate agents today, but there are many more that could benefit your business if you choose them instead!

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