To get up to speed with the present time’s modern innovations, websites and social media pages have since become essential for real estate marketing. Apart from the wide reach and overall convenience, websites also offer a way to thoroughly check your online presence and performance, as well as audience behaviour through metric tools. To get you started, here are 7 Metrics to Gauge your Real Estate Website Performance:
Make sure that you track the traffic on your website on a weekly, monthly, or quarterly basis. These statistics help you see if your business is growing, declining or just remaining stagnant. Also, check the stats between your returning and new visitors so they are balanced all throughout. If you’re only getting returning visitors, it means you’re building trust and loyalty amongst your market but it also means you’re building some warm leads. And if you’re only getting new visitors, it means you’re messaging could be destroying potential leads.
2. Visit Sources
Track where your website traffic comes from so you know where your audiences find you. Fortunately, this isn’t the most difficult task due to the availability of Google Analytics. This tool breaks down your sources into four different categories, which are direct (traffic from direct browser hits), referral (traffic from another site), organic (traffic comes from a search engine), and social (traffic from social media).
3. High Page Visits
Using Google Analytics, you can easily track the number of visitors not just on your site as a whole, but also on the pages within it. This helps you understand what type of content that resonates with your audience the most, and what does not, giving you focus areas for future content.
4. Average length of visit
Aside from the number of visitors in your website, you also need to determine and study how long or short of a time they are taking in looking through your pages. This will assist you in creating more engaging content moving forward, which will in turn increase the number of qualified visitors for your website.
5. Bounce Rate
Bounce rate pertains to the percentage of users who depart from your website after viewing only one page. Expect this from your contact page, and strive to avoid having this in your prime content-heavy sections like your blog pages or possibly the review section. To lower your bounce rate, entice visitors with content that they value. The more they value your proposition, the more likely they are to engage you in future.
6. Conversion Rate
Understanding – and thereby increasing – your website’s conversion rate will definitely help you in business growth. This metric shows you whether or not your website is engaging enough for a visitor to complete an action. These can be contact form submissions or looking through other pages.
To get a high conversion rate, make sure your content is interesting and straightforward, and you can even top it off with a precise call to action.
7. Site speed
Gauging your website’s overall speed lets you learn all about the health of your page. Keep your audiences’ attention by having the loading time just be five seconds or less. If the site takes longer than that, you are more than likely to see a higher bounce rate.