Digital marketing is now a widespread practice amongst a large number of businesses, trickling down to various platforms like social media, email and SMS. With this constant outpouring of ads, it’s easy to get lost in this sea of fellow professionals that have the same objectives as you do. So now more than ever, it’s highly important to create content that truly stands out from the rest. In this article, we’ve listed down the top five ways to create effective calls to action.
1. Know your audience
In the general scheme of creating content for marketing, having your audience as a top consideration is one of the basic rules. Publishing targeted content will greatly assist in your reach, increasing the chances of your market to reach out to you.
2. Simplicity is everything
As mentioned above, there’s tons of content being published online by the minute. With that, audiences can only dedicate so much time to viewing and actually reading through them. Keep your content short and straightforward, so you get your message across, without boring the viewers.
3. Take advantage of strong commanding language
Start off your calls to action strong, all the time. Direct and assertive language gives a sense of confidence and urgency. Terms and phrases that fall under this category are “download”, “call now”, “send us a message” or “click this link.” Do this so that the audience already knows what they are supposed to do, making it faster and easier for them to move to the next step.
4. Offer so much more for your audiences
Giving your audience a reason to actually take action is definitely a must. This not only gives them something to look forward to, but also builds you up as a personable and generous brand. This ‘reason’ does not have to cost anything, It can simply be pieces of information that are relevant and helpful to them. These are actually beneficial to them as some key professional advice are either pricey or not easily accessible.
5. Make sure your info is correct, relevant and easy to access
Creating calls to action that actually garner your market’s attention is a challenging task. But after that, there is also the responsibility to keep them interested, as well as establish a genuine connection with them; which is equally, if not more difficult to be on top of. To do this, ensure that the pieces of information you promise in the call to action are what will be greeting them afterwards. Deliver on your promises and you’re sure to reach your goals.