5 real estate marketing trends to pay attention to in 2022

The real estate market is ever-changing and difficult to completely predict but if there is anything the past two years have taught us, it’s always best to prepare ahead of time. So in this article, we’ve listed 5 real estate marketing trends to pay attention to in 2022.

1. Continued unpredictability of home and commercial property buying

With the health protocols that the pandemic caused to be implemented, many were made to work in their homes and companies were forced to downsize their commercial properties. More than two years on, the pandemic is still as present and unpredictable as ever – despite high vaccination rates and loosened lockdown restrictions. Because the majority of professionals are still working from home or have since adapted hybrid working protocols, the market condition of property buying remains uncertain with shifting populations.

2. Increasing capitalisation on AirBnb-type properties

AirBnb type properties are looking to be the year’s popular investment. Compared to apartment buildings, these appealing prospects do not really require complicated maintenance practices like continuous repair projects, meticulous attention to payment transactions, customer hunting and even handling the many tenants’ feedbacks and concerns. 

Renting out your home (or your second home) to travellers via AirBnb or similar platforms could be an easier way to generate income. These types of properties’ appeal to buyers rests on their selling points of affordability and comfort.

3. Natural disasters affecting home prices

The current state of the environment also has an impact on the market. As weather disasters continue to increase due to climate change, the price of homes in disaster-prone areas are expected to decrease as well. 

Another effect of the environment’s disasters is that insurance companies are in turn also increasing premiums for homeowner’s insurance or flood insurance. What is even more dire is that there are instances wherein insurance plans are not affordable anymore, and even the process of filing claims for natural disasters have also become tedious and unsuccessful.

4. More attention to real estate investment trusts

The economical changes brought about by the pandemic has also initiated a turnaround for people’s spending habits, across the young and old generations. More and more people have started prioritising savings and investments, and one of the avenues for this is real estate, via REITs or Real Estate Investment Trusts. This is a popular type of investment because it does not require one to own a property to invest in one.

Due to the pandemic, REITs have become popular due to the large number of commercial real estate on the market selling at low prices – which is because office buildings that used to be well used and populated are now nearly empty.

5. Virtual investments

Speaking of investments, there is another commercial sector that people have been putting their money into – virtual real estate. If this does not ring a bell, familiar concepts that are likened to it are bitcoin and cryptocurrency. Virtual real estate investing is a non-fungible token (NFT) that’s under the same blockchain technology that operates cryptocurrency. The only difference is that you get to own non-existent properties instead of non-existent coins. 

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