18 Successful Real Estate Facebook ads Examples

Facebook remains the best platform for real estate marketing due to its market share and ad-targeting features. Here are 18 Successful Real Estate Facebook ads Examples to inspire your digital marketing:

1. Stand out real estate photography

High quality, contemporary and innovative photography will make your listings stand out. It remains important to include photos that portray the property to buyers. But a unique hero shot is a perfect way to grab their attention:

2. Show the hook

What makes a property unique is its ‘hook’. For example it can be as simple as the price, or in this case, as wild as a James Bond style underground lair. Therefore including the hook in your real estate facebook ads will highlight the listing for buyers.

3. Include a Call To Action in all Facebook ads

A Call To Action (CTA) will help drive engagement and assist with retargeting. Consequently, have a CTA in all Facebook ads. It might be motivating your audience to subscribe to your newsletter, register for an open home or attend a seminar on real estate that you are conducting.

4. Optimize through video

Video content stands out from the crowd in social media. As a result, listings with videos will get more views and more interest.

5. Animate your Facebook Ad

Use a solution like Biteable to create animated listings that stand out from the crowd with a few clicks, no experience required:

6. Target your audience with your ads

If you’re targeting retirees or first home buyers, keep that in mind when crafting your posts. Most importantly, make sure it is obvious in your Facebook ads.

7. Provide a real estate service for free

In your quest to position yourself as a trusted expert, turn to Real Estate Facebook ad examples for ideas about what information you can share with your audience about their real estate journey:

8. Create a sense of urgency

Does your Facebook Ad convey a sense of urgency? Using phrases like “last opportunity” or “limited availability” will motivate buyers to take action in fear of missing out:

9. Livestream a listing on Facebook

Are your buyers out of area, interstate or international? What better way to get to know you and the property than a livestreamed virtual tour:

10. Inform your audience

Current events and government policies can have a pivotal effect on the Real Estate market, use your Facebook Ad to share updates relevant to your audience:

11. Switch it up with non-real estate Facebook ads

To ensure your audience continues to follow you, don’t overwhelm them with relentless property listings. Mix up your posts with other topics:

12. Create and share a virtual tour

What better way to experience a property online than a Matterport virtual tour. Your listings will come alive:

13. Build real estate Facebook ads around lifestyle

Is the property the most appealing feature, or is it the lifestyle it affords? Use your Facebook Ad to increase the listing’s appeal by helping buyers imagine the lifestyle they can have when they move in:

14. Include key details

Your audience views hundreds of items on Facebook every day, how do you retain their interest? Make sure key details about your listing are up front, as well as your contact details:

Utilising some of these 18 successful real estate facebook ads examples for your own listings will help you stand out and be noticed, driving leads into your inbox.

15. Evoke emotions

Connecting with your audience on an emotional level will drive higher levels of engagement. Therefore choose copy that evoke emotional responses to increase interest.

16. Blend in to stand out

Do all your listings look the same on social media? Are your audience glazing over them due to repetition? Try using photos that appear like native content in your Facebook ads

17. Share the local area

Not all buyers are local. Thanks to social media, potential buyers can come from interstate or international. Consequently including imagery from the local area will help drive an emotional connection to the property. As a result, buyers will better imagine themselves moving into your listing

18. Tell a story

Many agents on Facebook are pushing their listings with little other content. Use the platform to share a story about a property you have sold. In addition to providing engaging content, you can include a testimonial organically as part of the story.

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